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The Estee Lauder Companies CN.市场.应用.Multi-Area.市场策划及促销经理1 in 上海, China


  1. Mega Event, Roadshow and Makeup EventExecution

  2. Developfull year mega event plan

  3. Manageoutpost budget (rental & production)

  4. Ensuresuccessful and flawless execution of mega event settings and program

  5. Definestore outpost schedule and theme three months before campaign, coordinate witheach party (sales, product team, VM, CRM) for contracts, layout, mechanism ,man power, sales target, DM/print ad design and CRM support;

  6. Superviseon site set-up and to ensure successful and flawless execution of mega eventsettings and marketing campaign

  7. Controlevent P&L

  8. Buildwork relationship with agencies, event companies and contractors

  9. Develop work process and partnership withvendors

  10. Well-organize and plan communication platformwith brand vendor, retailers and operational staff to ensure successfulimplementation of events

  11. Evaluatepost-event result

  12. Provide insights on competitors activitiesand learnings

  13. Evaluate event results;

  14. Conduct monthly outpost review of keycompetitors, highlight key points to learn

  15. Conductbeauty workshop

  16. Partner with major retailers to developannual workshop / beauty class plan for major retailers / door for their VIPcustomers

  17. Develop workshop / beauty class programand content to fit the door needs

  18. Manage workshop / beauty class budgetensure excellent execution

  19. Ensure the participation rate abovetarget and enhance participants' brand loyalty

  20. Postbeauty workshop evaluation

  21. Document each workshop/beauty class

  22. Provide monthly tracking and learningfor workshop/beauty class

  23. Providelearnings for future changes in program design and also communicate withsales/training/MUA for improvement.

  24. Bachelorin Business Administration with a minimum of 5 years’ working experience or ageneral degree with a minimum of 2 years’ relevant experience, preferably inthe travel retail industry or high-end cosmetic industry;

  25. Goodorganization and communication skills

  26. Excellentpresentation skills

  27. Proficientin MS Office and Excel

  28. Willingnessto travel (at least 50% of travel frequency)

  29. Proven sales track record

班次 白班

出差 接受,50 % 的时间

工作 Marketing

工作性质 正式

编制 全职

主要地点 Asia Pacific-CN-上海

品牌 Estée Lauder Companies

Language: zh

Job Number: 1927190