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环球职位

雅诗兰黛集团吸引来自不同行业中最杰出的人才并且培养他们的才能。无论他们是在前线,生产线,纽约市总部还是在全球其中一个分地区工作,我们的员工都为我们的成功作出贡献而感到自豪。

Job Information

The Estee Lauder Companies CN.市场.Customer Relationship Management..客户关系管理经理 in 上海, China

CN.市场.Customer Relationship Management..客户关系管理经理

REPORTING RELATIONSHIPS:

CRM Director

ACCOUNTABILITIES:

1.Corporate CRM Management

  • Manage cross-brand dashboard reports to track CRM KPI performance & trend.

  • Manage the relationship and scope of work with the affiliate’s CRM agency to ensure proper support are given to the brands for CRM program execution

  • Support the affiliate’s CRM data / system roadmap; including one single customer database, report automation, usage of the database tools by the business users and development of future CRM operation system.

  • Quarterly track competitive intelligence and work with insights team to incorporate into competitive watch report

  • Work with the regional CRM team to deliver CRM training in the affiliate and hosting of the annual CRM conference to build CRM knowledge in the organization

2.Branded CRM Support

  • Coach agency to prepare for brand specific quarterly CRM review meetings, incl. contents, campaign / store / product performance deep dive analysis, competitor performance & insight implication.

  • Support additional brand CRM initiatives that address business strategy and driving consumer loyalty (for instance BB’s teaching, EL’s loyalty program evaluation and optimization), working closely with insights team to support thoroughly.

  • Manage right tools and Infrastructure (working with region) to enable the smooth execution of campaign management process in the brand context

  • Provide consultation / support to Affiliate brand CRM teams regarding execution of consumer programs

  • Help Affiliate brands identify areas that require deep analysis and facilitate implementation with regional team

3.REQUIRED EDUCATION/EXPERIENCE/COMPETENCIES:

Education

  • University Degree, preferably in Marketing or Analytics

Work Experience

  • Minimum 5 years working experience

  • Preferably in the BEAUTY industry or FMCG

Required Background Characteristics

  • Self-motivated

  • Good business sense

  • Strong analytical skills & business sense

  • Good communication skills

  • A person who fosters company vision

  • Ideally with experience working in CRM agency and corporation

3.REQUIRED EDUCATION/EXPERIENCE/COMPETENCIES:

Education

  • University Degree, preferably in Marketing or Analytics

Work Experience

  • Minimum 5 years working experience

  • Preferably in the BEAUTY industry or FMCG

Required Background Characteristics

  • Self-motivated

  • Good business sense

  • Strong analytical skills & business sense

  • Good communication skills

  • A person who fosters company vision

  • Ideally with experience working in CRM agency and corporation

REQUIRED LANGUAGES: fluent English and Mandarin

REQUIRED LANGUAGES: fluent English and Mandarin

班次 白班

出差 接受,5 % 的时间

工作 Customer Service

工作性质 正式

编制 全职

主要地点 Asia Pacific-CN-上海

品牌 Estée Lauder Companies

Language: zh

Job Number: 1922031

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