The Estee Lauder Companies CN.销售.一线销售..销售及教育训练主管 in 上海, China
1) In-store Coaching >70% time allocation
Provide support, advice and direction to Studio Managers and MUAs in all matters pertaining to their roles and activity in-store.
Coach each door to ensure the highest of CL service standards is maintained at the point of sale. Coach each MUA on specific service/selling behavior and best practices via role-play exercises.
Lead by example via counter coaching - always work alongside each Studio Manager and MUA to provide on-going Education (customer service, selling skills, sales SOP, product knowledge and personal grooming).
Review on a monthly basis each MUA’s productivity – AUS, IPT, Biz Mix penetration, new recruitment customer retention. Enhance performance and address concerns via in-store coaching.
Conduct quarterly MUA appraisal in conjunction with the Studio Manager. Recommend/implement course of action – training needs … etc. Submit quarterly appraisals to Sales and Education Managers to review.
Attend all training sessions as directed by Sales and Education Managers to improve skills and knowledge.
Conduct recruitment and selection with Sales Manager for all new MUAs.
2)Sales Management >15% time allocation
Collaborate with Sales Manager to develop monthly counter targets and action plans.
Build strong retailer relationship and support, always negotiate for attractive Brand exposure opportunities and partnership programs.
Submit a monthly journey plan to the Sales Manager before the start of each month. This journey plan should appropriately reflect Sales and Education priorities.
Actively participate in monthly MUA/SM meetings and review with Sales and Education Managers on issues such as achievement of sales targets, key business issues, service level, education concerns … etc.
Strictly ensure Brand Clienteling system is well maintained and executed, quality service follow-up carried out for every transaction, counter operational system effectively managed (reports, POS data, counter image, merchandising, tester/caddy/hygiene units, testers/sampling control, competition activity tracking, magazines, flowers … etc), and customer complaint/feedback procedure is executed according to company policy.
Build emotional linkage with MUAs, enable and develop them
Can’t exceed turnover rate hurdle
MUA recruitment and top MUA development plan
Work with training team for team building
4)Outreach/Special and Press Events >5%
Supervise and oversee the set up of the event venue per details directed by Brand.
Ensure all event logistics and merchandising display are properly arranged as directed by Brand.
Work with Sales, PR, Education cum field team in all events to ensure objective met.
Achievement of sales target.
Achievement of store ranking objectives.
Achievement of new recruitment, retention and product mix target
Achievement of SOP tracking
Achievement of outstanding, MUA grooming standards and customer service level.
Achievement of excellent execution of outreach/special and press events.
Minimum Education level:Minimum Years of Experience:% Travel Time:
College Diploma 5 years above 50%
Required Language Proficiency:Licenses or Certifications:
Additional Job Specifications (e.g., physical demands, working conditions, equipment/machinery, specific skills, etc.):
1.Preferably with cosmetics and / or makeup knowledge and experience.
2.Proficient in both spoken and written English and Chinese language.
3.At least 3 - 5 years of relevant experience preferred. Great public speaker and presenter. Also an excellent coach and communicator.
4.Strong analytical skills, ability to identify critical concerns and prioritize problems-solving issues.
5.Excellent team player with great interpersonal skills; ability to inspire and mentor a team, leading by example.
6.Counter-based office. Must wear full Bobbi Brown uniform at all times during working hours.
7.Ability to manage multiple responsibilities in a fast paced, demanding environment.
8.Good knowledge of retail selling with some background in merchandising and retailing.
9.Computer literacy is essential, ideally for Word and Excel.
出差 接受，5 % 的时间
主要地点 Asia Pacific-CN-上海
Job Number: 1911057